Comments on: The Advertising Angle of Mobile Payments http://paymentswatch.com/2007/06/04/the-advertising-angle-of-mobile-payments/ Payments Processing & Strategies Wed, 08 Sep 2010 11:19:46 +0000 http://wordpress.org/?v=2.1 By: John Januszczak http://paymentswatch.com/2007/06/04/the-advertising-angle-of-mobile-payments/#comment-3 John Januszczak Tue, 05 Jun 2007 13:42:36 +0000 http://paymentswatch.com/2007/06/04/the-advertising-angle-of-mobile-payments/#comment-3 While I think the mobile payment channel is in a unique position to offer personalized, highly targeted <em>location sensitive</em> advertising, Aneace over at <a href="http://aneace.blogspot.com/2007/05/what-are-retailers-saying-about-mobile.html" rel="nofollow">Aneace's Blog</a> has pointed out that mobile is not the only channel that can be "subsidized" by advertising: <blockquote> If retailers see the payment transaction and credit or debit card receipt as a targeted advertising channel, interchange fees become much more palatable. Basically, you could think of it as retailers paying for the targeted advertising capabilities and getting payment processing for free. </blockquote> While I think the mobile payment channel is in a unique position to offer personalized, highly targeted location sensitive advertising, Aneace over at Aneace’s Blog has pointed out that mobile is not the only channel that can be “subsidized” by advertising:

If retailers see the payment transaction and credit or debit card receipt as a targeted advertising channel, interchange fees become much more palatable. Basically, you could think of it as retailers paying for the targeted advertising capabilities and getting payment processing for free.

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