http://paymentswatch.com/2007/07/09/frying-your-chicken-egg/ Payments Processing & Strategies Mon, 21 May 2012 15:57:29 +0000 http://wordpress.org/?v=2.1 http://paymentswatch.com/2007/07/09/frying-your-chicken-egg/#comment-5 Aneace Sun, 29 Jul 2007 00:39:27 +0000 http://paymentswatch.com/2007/07/09/frying-your-chicken-egg/#comment-5 Another way to encourage merchant acceptance of new generation payment products is to allow merchants to use hidden data in the contactless chip card, EMV card or mobile phone to improve their business activities, which I have written about ad nauseum on my blog. Merchants spend huge amounts of money on marketing promotions that are not targeted. Using some basic data within the payment card's chip can help merchants print targeted receipt promotions and get lots of value out of the payment system, which they are not getting today. Gartner calls these features Payment Information Value Added Services (PIVAS). Another way to encourage merchant acceptance of new generation payment products is to allow merchants to use hidden data in the contactless chip card, EMV card or mobile phone to improve their business activities, which I have written about ad nauseum on my blog. Merchants spend huge amounts of money on marketing promotions that are not targeted. Using some basic data within the payment card’s chip can help merchants print targeted receipt promotions and get lots of value out of the payment system, which they are not getting today. Gartner calls these features Payment Information Value Added Services (PIVAS).

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