Rob Carrick at the Globe and Mail writes about how Air Canada’s Aeroplan and Air Miles will encourage you to do redeem points for non-travel items. Why this trend towards offering non-travel rewards by airline loyalty programs? Because it makes good business sense.
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Here is a neat story: the City of Vaughn (just north of Toronto) has introduced the MuniCard Mastercard, a municipal credit card that allows residents to apply rewards to their municipal tax. I believe this is a first for North America, and when you think about it, is a logical next step in the evolving story of reward and affinity cards.
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Payments are big business. Total industry revenues are over $200 Billion, almost double the revenues of the entire airline industry. Payments Watch provides insight and analysis on payments industry news from around the world.
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